Introduction To Search Engine optimization (SEO)

Introduction to SEO Course Syllabus
• Which search engine?
•Search Engine Statistics
• SEO Concept
• Why SEO
• How SEO Value Compare
• SEO Vs PPC(paid advertising)
• How SEO Works
• Why need seo professional
• How search engine works
• Why people invest million dollar for Seo
• Search engine market shares
• How a search engine works
• What a search engine sees
Off-Page Optimization (SEO) • Use Keywords in link anchor text
• Obtain links from high ranking publisher sites
• One-way inbound links (not link exchange or reciprocal links)
• Different keywords in your link-ads from the same site
• Gradual link building technology (no growth spikes)
• Use relevant keywords near your inbound link (contextual relevance)
• Deep linking (from multiple pages to multiple pages)
• Target a large list of keywords (5-500+)
• Link from sites with a variety of LinkRanks
• Track all active keywords and refine strategy as required
• Discontinue campaigns if ranking does not improve
• Expect results in 1-2 months (Bing) 1-9 months (Google, Yahoo)
SEO Techniques
• Keywords
• Meta Tags
• Title Tag
• Anchor Tags
• Text and Content
• H1, H2, H3, etc. Tags
• Images
• Code Structure
• Update your site regularly
• Dynamic Code
• Inbound Links
Viewing and measuring results • Reasons for no improvements
• Statistics Monitoring
• SEO software
• Rank checking
• SERP improvement
• Traffic view
• Best way To measuring result
• Google analytics
• Google Webmaster
• Paid Tool or Software
Time Duration – 1 month
Total – 6-8 class (extra class if needed)
Total hour – 20-36 hours
24 hours online support.
PC per person Usages
1 month class duration
2 hours minimum class (weekly  2-3  days)
Practical & support over online.

Price – 6000 TK


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